![]() To make your logo scalable, it should be designed in some kind of vector-based program like Adobe Illustrator. Make sure that your logo won’t get stretched, distorted or otherwise be unrecognizable when you enlarge or shrink it. Ideally, it will also go onto takeaway bags, cups, and more. After all, your logo won’t just go on the door. For example, if your restaurant focuses on healthier foods, consider incorporating green into your logo.Īs mentioned above, your logo needs to be scalable in order to be an effective branding tool. You can take this into consideration when designing your logo. For example, red may draw feelings of excitement, while blue connates trust. While it may sound a bit out there, studies have shown that certain colors tend to evoke emotions. In addition to being easy for people to understand, a clean logo is also easier to scale to a variety of sizes for all of your branding needs. For this reason, a simple, uncluttered logo is often preferred. The best logos are the ones that give potential customers an immediate notion of who you are as a restaurant. ![]() In designing a logo, you will want to keep a number of things in mind. ![]() Once you have an idea of what you want your logo to say about your restaurant, you can work with a graphic designer to come up with a logo that meets your needs. That is why it is vital to come up with an aesthetic that truly encompasses your brand. Your logo conveys a lot about your restaurant and what you are trying to do. By contrast, a more upscale restaurant will typically have an elegant font, have just one or two colors, and contain no pictures. For example, fast food restaurants or casual dining establishments tend to have brighter colors, and may even incorporate pictures (think of the famous bell in the Taco Bell logo). As demonstrated by some of the examples listed below, logos can vary significantly based on the type of business they represent. When thinking about your restaurant logo, the first – and perhaps most important – consideration should be the type of restaurant that you are operating.
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